Craft in the City

Online Reputation Management in Hospitality

Online reputation management (ORM) is a key component in marketing today. If someone wants to know about your product or service they can simply search for you online and find numerous reviews instantly. ORM is important to any industry, but has been proven invaluable in hospitality. In an article, “The Impact of Social Media on Lodging Performance” by Dr. Anderson, a professor at Cornell University, it was noted that “if a hotel increases its review scores by 1 point on a 5-point scale (e.g., from 3.3 to 4.3), the hotel can increase its price by 11.2 percent and still maintain the same occupancy or market share.” While it may seem counter intuitive, every review is potential for an increased review score, reveals OnlineReputationReviews.com. It is inevitable that any you will come across negative reviews from time to time. What’s important is that you capitalize on the negativity by responding publicly, showing current and potential customers that you can admit fault and correct your actions. Make sure this is done in a timely manner to prevent an unchecked negative review from influencing potential customers for long.

Positive reviews should also be address when possible. Thanking customers for feedback or suggesting other services that compliment those they already enjoyed is a quick and easy way to ensure continued positive reviews about your product or service. Positive reviews provide insight to your customers’ overall experience which can be used for promotional purposes both online and in person when your guests arrive. If customers are constantly raving about a certain feature you offer, be sure to mention it on your website and mention it when guests check in.
The public nature of online reviews means they can also be utilized against competitors as well. If you see your competitors are constantly receiving complaints about a feature your company excels at you can also highlight this online. If instead your competition is getting great reviews about services they offer, you can begin working to improve your own business in that area. ORM provides insights that help you connect with customers and keep your business relevant.

 

Shaygan Kheradpir Looks Ahead With Coriant CEO Role

After three decades working in the technology industry many executives would be looking to slow down and take a step back from the day to day running of a company, but now Shaygan Kheradpir who has recently become the CEO of Coriant. Upon his appointment to the role Kheradpir could call upon 28 years of experience working in the technology and financial industries as a technology executive; the vast levels of experience is seen as a bonus for executives at Coriant’s parent company Marlin Equity Partners who hope his business skills will push their $1 billion per year earnings even higher, according to Light Reading.

The achievements of Shaygan Kheradpir read like a history of the technology industry over the last three decades as he has found himself at the center of one of the most creative times in the history of the industry. While working with Verizon Kheradpir looked to cut costs in the development department with a focus on shorter deadlines and research teams; instead of developing an entire new product each team would focus on smaller aspects of the overall piece of technology for just 30 days before the product would be given the green light or abandoned.

It was during his time as the head of development at Verizon that Shaygan Kheradpir began to show the world he was much more than simply an impressive technology expert, but also had a range of skills that would make him one of the top business people in the industry. At Verizon Kheradpir was given the task of overseeing the information technology department, which was the largest in the communications industry and had overheads to match. The Cornell University alum set out to cut costs and through the use of outsourcing and new technologies brought the outlay on IT of Verizon below the industry standard.

Despite only being formed in 2013 Coriant has already developed a client list totaling over 500 after the company was created from Sycamore Networks, Tellabs, and Nokia Siemens. The company has continued its growth under CEO Pat DiPietro who accepted the role on a short term basis from his position with Marlin Equity Partners; DiPietro will remain Vice-President of the Coriant brand and return to his earlier position at Marlin to leave Shaygan Kheradpir to oversee the day to day running of the technology company.

Follow Shaygan Kheradpir on Twitter @shaygank and Facebook

The Role Played by Jose Manuel Gonzalez in Addressing the Plight of Venezuelan Farmers

Farming is the most prevalent economic activity in most third world nations. Venezuela is no exception. Despite being agriculturally rich, the country’s agricultural sector has for years, lagged behind. Jose Manuel Gonzalez has emerged as the voice of farmers in the South American nation. The politician and farmer has been using every channel to express his displeasure with the way farmers have been given a deaf ear by successive Venezuelan governments.

Why the Sector Needs to be Revitalized

Gonzalez has been an adherent champion for agricultural reforms. Being a farmer has put him in a vantage position as far as pinpointing the ills facing the sector is concerned. Lack of foreign exchange has greatly affected the agricultural sector since it is almost impossible to import high quality farm implements.

Venezuelan leadership has been putting in place economically inept policies, which have affected agriculture most. The use of one company for importation purposes for instance, has created a monopoly, which is the main cause of the perennial scarcity of agricultural implements. Cartels and agriculture barons have taken advantage of the closed door economy to make illegal importations, which denies the government the much-needed revenue. Insecurity in farming villages has escalated to the point that farmers are robbed of their hard-earned money in broad daylight, maimed and left for the dead. According to Gonzalez, these issues ought to be addressed judicially to that the sector can be saved from imminent collapse.

Important Notes about Jose Manuel Gonzalez

Gonzalez is a vocal farmer, entrepreneur and politician. He is the representative of Guárico State in the Venezuelan National Assembly. He is widely regarded as a revolutionary and the only hope to millions of farmers living below the poverty line. Gonzalez rose to the limelight during his stint as FEDECAMARA’s president. He has used his political role to fight for the rights of farmers, and to condemn cartels operating in Venezuelan villages.

The Midas Legacy Expert Sean Bower’s Take on Retirement Savings

Retiring without getting ready can be devastating. While everybody knows a time will reach when they are no longer as productive as they were in their younger days, not everybody knows how to invest right. Individuals seeking financial advice need to consider Midas legacy advisory services. Midas has a great team of experts who are ready and willing to offer financial advice.

Sean Bower is a publisher and one of the experts at The Midas Legacy. He is a well-known writer on economic concepts. Sean has authored several articles which have been featured on Wall Street. He is a columnist on unlocking your secrets, which is available on the Midas website. According to Sean, investors are likely to lose their retirement savings if they make the wrong financial decisions. In 2008, many people lost their investments. The Federal Reserve sets the interest rates according to the prevailing economic conditions. Interest rates drive economic characteristics. When the Federal Reserve plays games with interest rates, the consequences are dire. Such games force insurance companies to make risky decisions so that they can continue earning profits.

Read more:
Fire your boss with a smile

Midas Legacy Experts

Recently, the interest rates have been horizontal and downwards. As a result, insurance companies have had steady profits. Insurance companies have ended up making rushed and risky investment decisions with the investors’ retirement savings. In case a leading insurance company experiences a downturn, it might start a market crisis thus lowering or clearing the retirement savings. Mr. Bower feels that the 2008 incident “great recession” is avoidable. He offers two ways of avoiding such crisis. One of them is to “go cash” so as to prevent loss of savings in case of a similar crisis.

The second way of avoiding such losses is to make money without shorting the market. This is an effective way of protecting retirement savings. It is not uncommon to be confused on which option to go for. If you are stuck, consider visiting The Midas Legacy for wealth management advice. The firm features in the main columns such as the natural cures, retirement calculator, Wall Street informer, real estate niches and best business blueprints.

Taking charge of your retirement savings is vital. You do not want to save for your entire lifetime only for you to lose money in a crisis. Midas Legacy offers individuals opportunity to make sound investment decisions and grow their wealth. Sign up to become a member today and have a chance to read the Midas Code Book. There is an incredible discount for new subscribers.

Learn more about The Midas Legacy: http://bcexploration.com/index.php/2016/06/13/the-midas-legacys-role-in-your-wealth-management/

Stalwart of the Living Standard Awarded for its Caring Community

Our society’s elders are increasingly forgotten as the majority of a media-saturated population heartlessly sweeps wise individuals aside. Often times, this forced movement is into facilities which often have little oversight to prevent a harsh reality of abuse and neglect. This is why standard-bearers of a sound system, including the Manse on Marsh, which nobly serves notable central-coast communities like Arroyo Grande, Paso Robles, and San Luis Obispo, deserve to be celebrated.

A recent award, graciously given by “Caring.com” to The Manse on Marsh, came with important conditions, including the long-term maintenance of proud residential care, exemplified by across the board by 5-star ratings. It’s only natural that Manse on Marsh was able to reach such a marvelous pinnacle of achievement; it was accomplished through the robust and caring community that enhances the entire industry by raising the bar, calling out the competitors.

CEO Logan Sexton relishes in the fact that pride in his community has proliferated into a public achievement, validating the effort it takes to create a community that offers a diverse range of living accommodations. Providing broad, quality services, some of which include easy transport, maids, laundry, and decadent dining options; has paid off immensely, providing in free publicity for a community that speaks for itself.

The people that reside at The Manse clearly feel a connection to the staff of this cohesive community that employs the impeccable Care Planning System, seamlessly streamlining the necessary aspects of proper care while endorsing wonderful social activities. The greatest testament to the quality of care set by the standard of the Manse are the smiles and testimony of the residents themselves. The fact that these men and woman took their precious time to spread the positive word speaks volumes more about the establishment than any other source.

While the Manse is a sound collective, management ensures that care is individualized, resulting in fair care for only the services that are truly necessary for the elderly residing under the unfaltering care of The Manse’s staff. The CEO both congratulates, and thanks the adults and caregivers that have endorsed his service, showing that his thoughts are with both sides of the collective community.  Be sure to check them out on Twitter, and follow the official blog for continued updates.

Scroll To Top