Craft in the City

A Committed Entrepeneur, Bernardo Chua Plans to Introduce Ganoderma to the World

Bernardo Chua, founder and CEO of Organo Gold, knows what it takes to improve his already successful business. Six months ago, he began a new Preferred Customer rewards program that benefits both the retail customers and the independent distributors. The program is designed to save the registered customer 25 percent and increase sales for the distributors.

Organo Gold stands 55th in the worldwide direct sales companies and is looking forward to moving up as the program progresses. The global gourmet coffee company also includes natural skin products, grape seed oil, and Ganoderma capsules, and everything is sold by distributors in 35 countries.

Mr. Chua introduced the Preferred Customer rewards program as an incentive to increase sales and loyalty in Organo Gold. To be in the program, the customer must be registered for auto-ship. Then, as a member, they are entitled to a savings of 25 percent, they will have access to a support system, a preferred customer hotline, and the service department.

Bernardo Chua is an expert in promoting his companies. In 2001, he designed a strategic networking system of distributorship in his first company, Gano Excel, which he closed in 2006. In 2008, he founded Organo Gold with the knowledge he accumulated from Gano Excel.

Mr. Chua founded Organo Gold with a mission to introduce the super mushroom, Ganoderma, to the western world. He used Gano Excel to become one of the top international direct sales company. Organo Gold has introduced to the world the amazing properties of the natural Ganoderma, and Bernardo Chua will not quit until this incredible product is a household name.

Why is he so persistent to get this product out? The answer is that Bernardo has experienced the amazing nutritional benefits himself. He grew up in the Philippines, and his mother used the 4,000-year-old Chinese herb as a medicine.

Today, scientists know that the healing properties are in the form of an abundance of antioxidants, which it contains. It is Bernardo’s mission is to introduce everyone to the Ganoderma, and devising Ganoderma-infused coffee was his answer to make it accessible.

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