Since he became the CEO and president of Squaw Valley Ski Holdings in 2010, Andy Wirth has been on a mission to unite the community into a more functional and powerful year long tourist destination. Learn more about Andy Wirth: http://www.ironman.com/triathlon/news/articles/2014/09/andy-wirth-squaw-valley.aspx and www.kcrw.com/people/andy-wirth
There have been a couple of significant project that have taken his time and it is his leadership and ability to build a consensus for action that has endeared him to the public and allowed him to move the viability of this portion of the Lake Tahoe area into a much more attractive destination.
One of the projects that has just begun to be a reality was being uniting the two main ski resorts in the area with a user friendly gondola. This project will allow both skiers and snowboarders the option of using both mountains on the same day without having to take all of their gear off, pack it up and drive. Now that time can be spend using the beautiful ski areas to their full capacity. Read more: andy wirth | POWDER Magazine and Squaw Valley’s Andy Wirth appointed chair of Reno airport board
This was an idea that was conceived long ago, but it took the leadership and compromise ability of Wirth to get all of the parties involved to sign off on the project. The previous ownership of the mountain used heavy handed, take it or leave it tactics to try to force change. It didn’t work. That is why the cooperative and flexible technique that Wirth employs has so much success. He has built a measure of trust with those in the community that he has the best interests of the area at heart.
Another area where the leadership of Andy Wirth has been vital is in making sure that the community was not broken up by some outside corporate interests. At one point there was a move afoot to separate one of the ski resorts and privatize the area.
That would remove resources from the community that are used for everything from plowing roads to garbage removal. Wirth was able to build a consensus of support in the area to defeat the effort. This allowed all of the business owners and residents of the area to avoid a lack of services and a significant raise in their tax burden.
It is through the ability of Andy Wirth putting the well being of the region first that has allowed for successful growth to occur. With more of his keen insight and flexible negotiating ability, there is no telling how much the Lake Tahoe area will grow.