Introduced into the consumer market by Nestle Purina Petcare in 2001, Beneful has remained to be one of the most popular brands of dog foods globally. The product has reportedly been ranked the 4th most popular brand and has since generated an average of $1.5 billion in revenue annually. According to Marketline, Beneful is among the leading revenue generating products at Nestle Purina Petcare.
Like the name suggest, Beneful is reported to simply mean ‘full of goodness’. The meaning has, however, been interpreted by many consumers as beneficial and healthful due to the product’s nutritional content. In a wider range of 8 different flavors, Beneful contains a mix of several nutritional ingredients including meats and vegetables.
The product resembles stew and comes in various forms including dry, wet and canned dog foods. The brand provides a unique packaging that can be used as a dog’s eating bowl. Benefulcommercial also offers a wide range of options for varying ages and health status.