Craft in the City

How EOS Become Your Favorite Lip Balm

Over the past 7 years, EOS lip balms have quickly outgrown the popularity of other household lip balms, such as Chapstick and Blistex. Evolution of Smooth’s explosive growth has also been due to the spheres being used by famous celebrities such as Kim Kardashian, Miley Cyrus and other popular people. EOS has been featured on countless beauty magazines and can easily be found at most drug and department stores.

The EOS Company is currently worth over a quarter of a million dollars, sells around 1 million units every week and is the 2nd best-selling lip balm after Burt Bees.

Sanjiv Mehra is the co-founder and states that he and his business partners conducted consumer research and discovered that lip balms are primarily used by women as a part of their beauty regimen. EOS lip balm products have been tailored to meet this market.

The idea of the sphere came about from a clay artist that created the shape. Mehra stated that he and his partners wanted to create an imaginative shape that was out of the ordinary. They also wanted to create a product that would not eventually go-out of style, but would become a staple item that people would use for a long period of time.

Mehra explains that selling the product to stores was difficult, as most chains felt as though consumers would be loyal to bigger brands such as Chapstick, and that men would not want to use the product. However, he eventually met with the female buyer at Walgreens that liked the idea of the product. EOS is now sold in Walgreens, Well and Target stores across the United States.

They continued to promote the product through beauty bloggers on Facebook and celebrities. Over the past 7 years they have experienced explosive growth and the numbers continue to grow. They also have a large social media following.

https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA

https://www.fastcompany.com/3064827/mind-and-machine/why-siri-needs-to-get-smarter-faster

 

Hair Care Products From Wen By Chaz

Wen by Chaz has ensured every woman who wants to care for her hair has a better options on her hands. She may order a bottle of Wen by Chaz at any time, and she ensure she has found a shampoo that helps he feel better about herself. Every bottle of Wen by Chaz Dean, http://chazdean.com/,  treats hair well, and it helps a woman take back her hair from damage and dryness. This article explains how a woman may make her hair more beautiful using a few drops of the shampoo.

#1: The Shampoo Is For Weak Hair

The shampoo was designed for every woman who has weak hair, and it helps her when she simply does not have hair that will stand up to any styling. She wishes to make her hair transform into something beautiful, and it is difficult for her to make changes when she is wearing hair that wilts under any pressure. The lady must be confident in her hair, and she must feel as though her hair will last the day in a new style.

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The conditioner in WEN helps to strengthen hair, and it will bring many minerals and nutrients to the hair that is needed. It is possible that a woman will find her hair darken, and it will become thicker under the surface. The hair will not shed as much it did, and she will love her new look that was created with better shampoo.

The shampoo is a Godsend for women who have no idea what to do with their hair, and they may wash in a new way with the shampoo. They will see their hair improve, and they will feel as though their hair is getting stronger. Washing with Wen by Chaz makes every woman more confident. Order online via the Wen.com website, Guthy-Renker.com or the popular Amazon website.

The Incredible Success Of Evolution Of Smooth

Large companies such as Chapstick have been dominating the lip balm industry for the last century. They have not really had much competition until recently. Evolution Of Smooth is a company that is only a few years old but they have managed to amass revenue of several hundred million dollars. They have proved to be a fierce competitor for the top spot in the lip balm industry. The only company to exceed the sales of EOS is Burt’s Bees. Chapstick has taken a back seat to both of these companies Your text to link… .

In a short period of time, the EOS company went from being unheard of, to being seen in the possession of some of the biggest stars in Hollywood. EOS became the brand to have once celebrities began to buy the product (http://www.ulta.com/brand/eos). Celebrity power combined with smart marketing strategy helped to propel the brand to become one of the largest lip balm companies in the country.

Evolution Of Smooth has a revolutionary design that is both eye-catching and functional. The flavors are also appealing and there are plenty to suit just about anyone’s preferences. Flavors were fairly limited up until EOS arrived on the market. The products are now being sold by online merchants ULTA and eBay. The key to the EOS companies success isn’t just clever marketing, it truly has a great product that customers love to use. EOS is not found in just about every drugstore, big box store, and supermarket in the country. They have become incredibly successful and are projected to continue to grow substantially in the coming years. The success story of EOS is truly remarkable and has inspired other companies to try to achieve the same type of rapid growth and popularity.

For more information, visit the EOS Facebook page and website, evolutionofsmooth.com.

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