Over the past 7 years, EOS lip balms have quickly outgrown the popularity of other household lip balms, such as Chapstick and Blistex. Evolution of Smooth’s explosive growth has also been due to the spheres being used by famous celebrities such as Kim Kardashian, Miley Cyrus and other popular people. EOS has been featured on countless beauty magazines and can easily be found at most drug and department stores.
The EOS Company is currently worth over a quarter of a million dollars, sells around 1 million units every week and is the 2nd best-selling lip balm after Burt Bees.
Sanjiv Mehra is the co-founder and states that he and his business partners conducted consumer research and discovered that lip balms are primarily used by women as a part of their beauty regimen. EOS lip balm products have been tailored to meet this market.
The idea of the sphere came about from a clay artist that created the shape. Mehra stated that he and his partners wanted to create an imaginative shape that was out of the ordinary. They also wanted to create a product that would not eventually go-out of style, but would become a staple item that people would use for a long period of time.
Mehra explains that selling the product to stores was difficult, as most chains felt as though consumers would be loyal to bigger brands such as Chapstick, and that men would not want to use the product. However, he eventually met with the female buyer at Walgreens that liked the idea of the product. EOS is now sold in Walgreens, Well and Target stores across the United States.
They continued to promote the product through beauty bloggers on Facebook and celebrities. Over the past 7 years they have experienced explosive growth and the numbers continue to grow. They also have a large social media following.
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Large companies such as Chapstick have been dominating the lip balm industry for the last century. They have not really had much competition until recently. Evolution Of Smooth is a company that is only a few years old but they have managed to amass revenue of several hundred million dollars. They have proved to be a fierce competitor for the top spot in the lip balm industry. The only company to exceed the sales of EOS is Burt’s Bees. Chapstick has taken a back seat to both of these companies Your text to link… .
In a short period of time, the EOS company went from being unheard of, to being seen in the possession of some of the biggest stars in Hollywood. EOS became the brand to have once celebrities began to buy the product (http://www.ulta.com/brand/eos). Celebrity power combined with smart marketing strategy helped to propel the brand to become one of the largest lip balm companies in the country.
Evolution Of Smooth has a revolutionary design that is both eye-catching and functional. The flavors are also appealing and there are plenty to suit just about anyone’s preferences. Flavors were fairly limited up until EOS arrived on the market. The products are now being sold by online merchants ULTA and eBay. The key to the EOS companies success isn’t just clever marketing, it truly has a great product that customers love to use. EOS is not found in just about every drugstore, big box store, and supermarket in the country. They have become incredibly successful and are projected to continue to grow substantially in the coming years. The success story of EOS is truly remarkable and has inspired other companies to try to achieve the same type of rapid growth and popularity.
For more information, visit the EOS Facebook page and website, evolutionofsmooth.com.