Craft in the City

Online Reputation Management in Hospitality

Online reputation management (ORM) is a key component in marketing today. If someone wants to know about your product or service they can simply search for you online and find numerous reviews instantly. ORM is important to any industry, but has been proven invaluable in hospitality. In an article, “The Impact of Social Media on Lodging Performance” by Dr. Anderson, a professor at Cornell University, it was noted that “if a hotel increases its review scores by 1 point on a 5-point scale (e.g., from 3.3 to 4.3), the hotel can increase its price by 11.2 percent and still maintain the same occupancy or market share.” While it may seem counter intuitive, every review is potential for an increased review score, reveals It is inevitable that any you will come across negative reviews from time to time. What’s important is that you capitalize on the negativity by responding publicly, showing current and potential customers that you can admit fault and correct your actions. Make sure this is done in a timely manner to prevent an unchecked negative review from influencing potential customers for long.

Positive reviews should also be address when possible. Thanking customers for feedback or suggesting other services that compliment those they already enjoyed is a quick and easy way to ensure continued positive reviews about your product or service. Positive reviews provide insight to your customers’ overall experience which can be used for promotional purposes both online and in person when your guests arrive. If customers are constantly raving about a certain feature you offer, be sure to mention it on your website and mention it when guests check in.
The public nature of online reviews means they can also be utilized against competitors as well. If you see your competitors are constantly receiving complaints about a feature your company excels at you can also highlight this online. If instead your competition is getting great reviews about services they offer, you can begin working to improve your own business in that area. ORM provides insights that help you connect with customers and keep your business relevant.


How the Folks at White Shark Media Make Things Better

Handling and trying to deal with any and all of your AdWords and search engine optimization can be difficult, and this is why a lot of people have chosen to hire the folks at White Shark Media. White Shark Media is a company specific to helping your business run to its full potential.

Many people have hired White Shark Media with wonderful results and are thrilled with what they have been able to achieve with the work the professionals have done for them.

When it comes to White Shark Media, they take any comments as well as complaints seriously. What this enables for their clients is a better customer service so that people feel like they are making the right decisions.

This has helped them to feel confident in their site and it can even help to expand their company and get the client flow that they need. If there are any complaints coming to White Shark Media, they will do their absolute best to get rid of them and to ensure that they never happen again.

This enables them to have a business that runs to its full potential and benefits just about anyone who wants to make use of their services. Learn more about White Shark Media Complaints:

There are a lot of company owners who are choosing to make use of White Shark Media because it takes the guesswork out of this for them. They will do any and all of the work for you and this can take the guesswork out of it all for you.

Many people will definitely make use of White Shark Media and their services, enabling them to easily run a company that works well and is offering to their clients the best thing that they possibly can.

Make sure to contact White Shark Media Complaints team and see what they are able to do for you. This is a benefit to those who own a company and want to make the most use of it. You can also contact White Shark Media and see what they are able to do for you.

They can take apart all of your AdWords management as well as your SEO and this will no longer be something that you have to handle or deal with on your own. Make sure to contact the folks at White Shark Media and see what they are able to do for you and for the site you are currently running.

Click the link below to read more:

Typical Complaints From White Shark Media Clients and How We Have Improved Because of Them

Polly Morton Hired As New Board Advisor At Digital Crisis Management Firm

Growing company Status Labs just announced the induction of Gerson Lehrman Group’s Vice President Polly Morton to their Board Of Advisors. Status Labs is a digital reputation management and public relations firm that has assisted many clients over the years in the repair of their digital profiles, and their president and CEO Darius Fisher is happy to have Morton’s years of experience on board with his company. Morton has done extensive work in the field as a director for, and has tremendous knowledge of the corporate world from her time working in the private equity sector at Gerson Lehrman Group.


Status Labs has been in operation since about 2010 when it was founded by Darius Fisher. Fisher was once a victim of an attack on his reputation due to an incident that happened while he was working for a political campaign. Fisher was not at fault for the incident, but his guilt by association took a hit on his reputation and stories began to surface about him on the internet. It was this that brought about his company Status Labs, a digital reputation repair company that operates with the belief that good people deserve a second chance when life hasn’t been fair to them.


The problems they resolve range from cleaning up controversies surrounding family matters or civil personal matters, to social media pages that have been subject to hacks or smear campaigns. Status Labs has delivered quality results and helped to overcome false stories with factual accounts and get to the bottom of things.  Fisher has published articles and given interviews on how people can check to make sure their digital reputation is intact, or if it needs a cleaning.

More information for Status Labs:

Scroll To Top