Craft in the City

The RealReal Has the Goods on Designer Fashion

Consignment shops didn’t often evoke images of high fashion and luxury apparel until businesswoman Julie Wainright decided to flip the world of secondhand shopping on its head. A random shopping trip to Silicon Valley in 2010 had Wainright’s entrepreneurial mind buzzing. She watched as a friend purchased piece after luxurious piece. Gucci, Prada, Chanel; all the big names were there, used and affordable. Wainright’s background though was in web retail, as the past CEO of both and Pets. Working with what she knew, and discovering there was a niche in the market waiting to be filled, The RealReal was born the following year.

The online luxury-consignment store, with a physical location now open in the SoHo neighborhood of Manhattan, retains a staff of professionals–gemologists, horologists, art curators, and brand authenticators–to ensure shoppers are buying only authentic pieces of fashion. This, notes Wainright, is where The RealReal sets itself apart from other online merchandisers: a luxury service that is affordable and, unlike the big online sellers such as Amazon, personalized.

In the 7 years since its founding, The RealReal has proven Julie Wainright’s instincts were spot on. The company has a staff of 1500, bi-coastal offices, and more than $200 million in venture capital. The site now has 8 million members, with about half the buyers and sellers having never set foot in a consignment shop before.

The philosophy for Wainright and her staff is simple; they view themselves as curators of art, needing a home. Like any great collector, the company works hard to create a visual experience, both in-store and online, that honors and shares this appreciation with its customers. The RealReal hosts workshops, such as a recent class called How to Authenticate a Birkin, and place placards alongside merchandise, providing a history and background to their items, not unlike a museum. These touches even follow customers to the bathroom, where The RealReal’s Guide to Designer Pronunciation plays on a loop.

These touches show a genuine respect for the merchandise, and the customer, and clearly it’s working: The RealReal is on track to move over $500 million this year alone.

Fabletics: Crowd Favorite

For the longest time, companies had the power to determine which brands were considered high-quality. Consumers relied on traditional advertising to determine their final purchases. Recently, there’s been a shift in consumer behavior. People are no longer trusting traditional advertisements and started trusting online reviews from fellow consumers.

These crowd-sourced reviews offer insight into the product or service’s true quality. Over the years, more people joined the review-centric movement, forcing companies to rethink their traditional marketing strategies. One company having no problem adjusting to this new craze is Fabletics. Fabletics is proving to be one of the more savvy brands.

Fabletics was founded on a premise that centered on personalized service. The brand uses a subscription mechanic and offers personalized recommendations for each of its members every month. That attention to detail is what put Fabletics on the map, allowing the brand to compete in a marketplace already dominated by several big-name household brands.

Over the past four years, Fabletics attracted over one million people to their membership program, many of which opted for the VIP membership. People seem to really love the on-trend fashion for affordable prices. Additionally, members receive numerous discounts on hundreds of items up to 50 percent off.

There’s also a personal flare about Fabletics that attracts millions of people. That personal touch comes from one of the brand’s co-founders: Kate Hudson. Kate Hudson is a renowned fashion icon and advocate for health and fitness. She saw Fabletics as an opportunity to help women look and feel their best.

For most activewear lines, it’s about being the most popular and most successful. For Hudson, it’s about America’s problem with health. She uses Fabletic’s fashion to inspire women to embrace active lifestyles at their own comfort level. It works best when people decided to become healthy on their own.

Kate Hudson learned early in life the power of inspiration. With the right encouragement, anyone can overcome any obstacle. Fabletics can best inspire women to embrace active, healthy life choices because Kate Hudson is inspired to help them. Her inspiration comes from her mother, who started her own foundation to help children learn mindfulness.

With that sort of role model, it’s no wonder why Hudson seems so fearless in her endeavor. Her desire to take America’s war against obesity will continue until she’s won.

Whitney Wolfe: The Queen Bee of Bumble

In today’s tech-savvy world, dating apps are nothing new and they all seem to have to same concepts and features. Whitney Wolfe, however, has taken mobile-dating to an entirely different level with Bumble: the unique dating app that puts the power to swipe right in the hands of the women, empowering them to make the first move without looking desperate. Another creative and much-needed feature is a platonic version of the app called Bumble BFF where people can search for friends without the risk of creepy pick-up lines. Whitney Wolfe’s innovations don’t stop there, as the app is going to have a physical space tied to it. For just one month in New York City, Bumble is opening a pop-up location called the Hive where fans of the app can meet up, have a drink, and just chill out. Anyone can stop by for a date, to meet friends, the special fashion events that will be hosted for relationships, entrepreneurship, and mentoring.

The CEO impressive app, Whitney Wolfe, was born in Utah to parents that encouraged her to understand the world around her. With that understanding came the knowledge that some people needed help – and she was going to give it. After learning about the BP oil spill in 2010, she started selling bamboo tote bags to help out, and the business gained so much popularity, it even reached celebrities. Whitney Wolfe’s name was slowly getting bigger. She also traveled to Southeast Asia volunteer with orphanages. Wolfe took her passion to change he world and dived into technology.

She soon moved to L.A. and joined Hatch Labs, where Whitney Wolfe became a name associated with the launch of Tinder. After a controversial fallout in which Wolfe was the victim of sexual harassment by another co-founder, Wolfe left and created Bumble. She wanted to create a female-centered app to counter the sexism women always experience using other dating apps like Tinder.

The demand for a feminist dating app was evident: after just two years, the app had millions of users and is now the fourth top dating app.

How Does Fabletics Plan To Improve Its Store Launch?

Fabletics has given a number of women the finest clothing they could ask for when they are using casual wear every day to go to the gym or run errands. There are a number of things a woman may wear when she trusts in Fabletics, and this article explains how the company is expanding to stores that will reach out to customers who love shopping on the site. There are many people who wish to use their casual clothes all day, and they do not have time to change back and forth between multiple outfits. Kate Hudson’a vision is on display, and she is the face of the brand at the same time.


#1: The Clothing Is Casual And Beautiful


The clothing is casual and beautiful when a woman leaves the house, and she need not spend so much time on her clothes when she is unsure of how she will get through the day. She may wear her gym clothes when she leaves the house, and she may change around those clothes as she goes through the day. This is a single system that women may use, and it is often based on their sports bras and tights.


#2: What Is The Reason For Moving To Stores?


Fabletics wishes to expand to stores because they have a large market they have not tapped. The market will only improve when a woman is shopping in the stores, and they will see the same products they would have found online. This is how reverse showrooming works, and it allows the customers to become familiar with a brand online before going into a store.


#3: Using One Account


Using one account to shop with Fabletics helps make the customer experience better, and a lady who is pleased with the way her clothes look will come into the store even after she has ordered things online. She will want to see and touch the clothes in the store, and they may try them on before they buy. This is a simple way to shop, and women may buy using their Fabletics account, check what they have purchased or place special orders in the store just as they would online after taking the lifestyle quiz.


#4: The Clothes Are Flattering


Fabletics was made to help flatter every woman. Kate Hudson is a movie star who knows her body, but she realizes that many women need more help with their clothing. The clothing that is offered through Fabletics will fit women better because of the way it is cut, and the clothes will feel better because they a re designed to be as comfortable as possible.


Kate Hudson started Fabletics as a way to help busy moms who are having a hard time getting out of the house every day, and she has continued to do lovely work to help women find clothing that is colorful and stylish. She knows that every woman who shops with the company is counting on her, and the style is far greater than any other in the athleisure movement.

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