Craft in the City

Doe Deere And Lime Crime Makeup: Breaking All The Beauty Rules

Most of us have big dreams and plenty of passion to go along, but learning to find a niche in the world of business is usually the major challenge for most entrepreneurial newbies. Striking the right note does not come easy. Learn more: http://www.phillypurge.com/2017/06/05/finding-your-business-niche-like-doe-deere/

 

Russian-born businesswoman Doe Deere dabbled in a few favorite pursuits like fashion and joining a band before she founded Lime Crime. Establishing a makeup brand amongst the giant longtime leaders like Revlon and Maybelline was almost ridiculous to even attempt, but Doe Deere was fearless and had a different cosmetics idea in mind.

 

She spoke with PhillyPurge about her steady rise to the top in the e-commerce competitive beauty arena. Yes, the passion was certainly there for Doe Deere. In Russia, she grew up playing with makeup and enjoyed vivid cosmetics with a fantastical outlook on life. Unicorns, glitter, iridescence and other fun things became part of her world, and she applied them to Lime Crime makeup, launching the line in 2008 while living in New York City. Learn more: https://www.linkedin.com/in/doedeere

 

Doe Deere had learned to strike in a new area of makeup, one that most companies were ignoring. Lime Crime delivered glitz, glamour and kooky-beautiful makeup palettes that most people had never worn in public before. The giant brands were all about makeup that played safe; Lime Crime became the street brand, the bad a** kind that dared you to try some on.

 

These days, Lime Crime has become a social media darling with fans spanning the globe. Women and men, too, enjoy putting on bold, in-your-face lipsticks and eyeshadows that sometimes dazzle, sparkle and deliver the perfect fantasy. It’s modern makeup for people who break all the beauty rules and are redefining what is pretty. Learn more: http://thestoryexchange.org/doe-deere/

 

Eyeshadow shades that resembled bruised exotic fruits or lipsticks that boast shades of green, gray, purple, gold or peacock blue all reside in a Lime Crime world. The makeup is unique, refreshing and creating trends.

 

Doe Deere is hands-on with Lime Crime each day she heads to work. She’s in the lab with a chemist, at a board meeting, chatting with fans on social media or creating brand new makeup. She also wears her own cosmetics brand and knows what her customers are looking for.

 

Have a dream, plan it well, find that niche in the wall and dive in. That’s the Doe Deere way. Learn more: http://inspirery.com/doe-deere/

 

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