Craft in the City

The Tough Negotiator that is Desiree Des Perez and Her Contribution to Jay-Z’s Business Success

Surviving in the music industry requires the strength of character, resilience, and determination. For the longest time, the industry has been saturated by men, with women finding it too murky to navigate. One lady, Desiree Perez is, however, changing this perception by showing that indeed women can also rise to the occasion. Due to her unwavering commitment to duty and willingness to innovate, Desiree won the trust of Jay Z who has for the last 22 years kept her as his right hand business person. The duo has taken the entertainment sector by storm and are giving seasoned entertainment firms a good run for their money. From talent development to music production, to concert management, Desiree and Jay Z are flying high in their trade.

Negotiation Skills

Those close to Desiree Perez describe her as a tough backroom negotiator who stops at nothing until she gets the right deal. She is one business executive who is all-around- she ensures that all employees and shareholders are satisfied and above all, clients have all their expectations met. Her contributions towards the establishment and development of ROC Nation and SC Enterprises has won Des a place in the Hova Circle of Influence- the organization that sets the trend in both the entertainment and music industries.

Part of the high-profile negotiations that Desiree Perez has spearheaded includes the $25 million deal between Rihanna and Samsung. After the deal was sealed, Rihanna took Desiree in and made her a key member of her financial business advisors. Des was also part of the $150 million deal between Roc Nation and Live Nation nine years ago. With the ROC Nation Sports well in the pipeline, Desiree is expected to play a lead role in its shaping.

About Desiree

Desiree Des Perez is married to a Hova Circle member and a close ally to Jay Z, Mr. Juan Perez. She has been the COO of ROC Nation since 2009. During that time, she has contributed to the production of On the Run Tour: Beyonce and Jay Z as well as Change: The LifeParticle Effect.

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