Craft in the City

Alex Pall Speaks On The Chainsmokers’ Evolution

The Chainsmokers’ music is relatively popular among many music fans who may probably find it difficult to identify them a couple of years back. Just last year, the EDM-pop duo was nominated for 3 Grammys, thanks to their hit song, “Closer” – their first No. 1 single on the chart.

Since 2012, Alex Pall has been focused on becoming a professional DJ while working in New York. But the Chainsmokers came to being when Adam Alpert, their now-manager, finally got the opportunity to introduce Pall to Taggart at an art gallery. Taggart, who had just completed his music program at Syracuse, was at the time, aspiring to become a professional producer.

Alex Pall told Interview Magazine that his main focus, as an upcoming DJ, was to organize shows while putting aside every other work. Despite being a challenging venture, he was obviously driven by a real passion to make his dreams come true. But he just has to create quality time and effort to give it the proper shot. Pall stated that he had to quit his job shortly after meeting Drew, as they just had to start working immediately.

Interestingly, both artists (Alex and Andrew) had similar ideas of what they wanted to create. This did not only help to facilitate the newly found relationship but it also gingered them to achieve the same common purpose. While they had to work together on the same music genre, they decided to come up with something relatively unique. They just don’t want to make straight-up dance music anymore.

To achieve this, they simply had to listen to everything before setting out to create what they think is intrinsically unique to their own style of music. Pall said they were just trying to instill identity into their own style of play. Obviously, there was no need to hide behind the curtains as it will involve lots of hard work and constant development.

Two years later, they appeared on the scene with “Selfie” but it wasn’t until 2016 that they made a remarkable impact on the Billboards. Now they’ve managed to establish a huge global collection of music fans but Alex Pall believes that they’re still on a “constant journey of self-discovery together.”

The Possibilities of YouTube Fame

Wengie is the monicker used by Wendy Huang, a YouTube star who runs the channel known as The Wonderful World of Wengie. This channel has grown to be one of the most viewed and subscribed fashion and beauty channels in Australia. Wengie herself is Chines Australian and resides in Australia. Her brand focuses on beauty and cosmetics as well as fashion. Her YouTube videos are instructional videos through which she explains to her viewers how to do particular things. All of her videos have different content, yet all revolve around the same theme of cosmetics and beauty.

In an expert interview by, Wengie answered some questions about her inspiration for her YouTube channel. In her interview, Wengie says that her passion and interest in fashion and beauty began at a very young age as she wanted to learn everything she could about it. Having nobody to teacher her, all of her knowledge is from personal experience. Wengie also mentions that much of her focus in her videos is on Japanese and Korean cosmetics because of the lack of information out there for this demographic.

YouTube has become a platform for many rising famous individuals who are promoting their own videos. With this rise in popularity and subscribers, many users also promote products and/or services and eventually may even end up growing a business out of their online success. YouTube is a free platform and it is very interactive and easy to use. Being in an age of technology, many large companies are also catching on as they begin trying to establish an online presence in YouTube. Any individual who has made it famous on YouTube knows that it is a very difficult feat that takes a lot of strategy, dedication and consistency. However, if a lot of work is put in, it could pay off by turning a passion into profit by providing people with an audience and eventual consumer base.
to achieve tremendous growth in the digital marketing/reputation management industry.

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