Craft in the City

Chris Burch’s Perspective on Tech Fashion Trends for the Future

As Chris Burch, a highly-successful entrepreneur and visionary have clearly outlined the fascinating journey of technology and fashion; it is inevitable that the two will depend on each other for success in the future.

 

While past technologies showed some edginess but remained largely focused on functionality as was seen by the evolution of the Boom Box to the Walkman to finally to the iPod, current trends are hinting that fashion will play a more significant role in technology. Anouk Wipprecht, for example, is a Dutch designer well-known for implementing her designs with technology as shown in many of her outfits, e.g., a drink-making dress and a self-painting dress.

 

The merging between fashion and technology serve multiple purposes; among some users, they can work to provide protection and create energy. Fashionable neckwear has been designed for cyclists that can pop out and serve as an airbag during a collision. Clothing has also been created that can capture the kinetic energy to power devices such as a watch and mp3 player.

 

While technological devices are huge hits among consumers, they may sometimes fall short of expectations due to aesthetic reasons. The Google Glass, for example, was functional but was not quite stylish and needed the help of Diane Von Furstenberg to revamp the look.

 

Such cases have shown the importance of fashion for the success of technology and why the two will go hand-in-hand in the future. These insights have come from an experienced and highly creative man, Christopher Burch, the Founder and CEO of Burch Creative Capital and Co-Founder of the Luxury Fashion Brand, Tory Burch.

 

From a young age, he always thought entrepreneurially and worked in multiple roles from construction to door-to-door selling. Though he had a learning disability as a kid, he turned the weakness into a strength by using his creative mind to think about new ideas and build a business over several years along with his brother called Eagle’s Eye Apparel. After selling his company at 40, Burch made many significant investments in major companies including Tory Burch, Voss Water, Jawbone, and Poppin. Through his financial and emotional support, he has been a critical member in helping people to get where they need to go. With a strong sense of humility and creativity, he attributes much of his success to his dreams as a child. He continues to do great work and invest across a wide range of industries.

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