Craft in the City

NGP VAN Helps Democratic Campaigns

NGP VAN is a technology company that provides progressive and democratic campaigns in the US. It is mainly based in Washington, District of Columbia. The company was founded in 1997 by Stu Trevelyan. It has a total of 101-250 employees. It offers clients with a platform for compliance, organizing, field, social networking, and fundraising. It has run thousands of campaigns on behalf of clients including labor unions, Democratic campaigns, national Democratic committees, non-partisan and progressive PACs. Its commitment is to ensure a win for their clients through the use of new technology.

The whole process of political organizing has moved from intensive campaigns into technology-related efforts. Big data is now used to connect voters and campaigns. This model has for some time allowed Democrats to identify their voter base. It enables the organizers to come up with the right mechanisms to make their voters turn up on the Election Day. An excellent example of the use of social media, big data, and technology in elections was in the re-election of Barack Obama in 2008 and 2012. NGP VAN powered these campaigns.

 

Technology is changing almost daily. It is, therefore, essential for campaigns to put this into consideration. Campaigners should always embrace the use of web platforms, Smartphone based applications and other technologies to manage voter mobilization. The time when only TVs and Radios were relied upon as the only campaign tools are now over. More than ever, a lot of research and popularity through new technologies is being embraced for automatic wins.

 

Internet and web-based tools for political campaigns and voters have brought the need for computer programmers in campaigns. NGP VAN has, therefore, come up with a complete solution to help Democrats maintain an edge in technology in political campaigns. As demonstrated in the 2008 and 2012 elections, Democrats have an advantage with embracing a technology-driven model during campaigns. NGP VAN has sought to work with web start-ups to manage better advocacy at the grassroots. The company recognizes the need to continuously innovate to serve progressives and Democrats with digital campaigns better. It has rolled out Act Blue Integration to facilitate access to contribution data by campaigns.

 

https://hitechchronicle.com/2018/04/ngp-van-campaign-fundraising/

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