Anyone has seen Doe Deere in action knows that she has some rather unorthodox methods to success. She has become something of a online cosmetics star that has built her own brand of unique make up. A lot of her customers are introduced to her through social media, and they
essentially carry out the task of telling others about her.
Doe Deere has managed to become a success in the cosmetics industry, but she did not always follow what was considered the status quo. In most cases she did what was exactly the opposite, and still somehow she managed to succeed as one of the top cosmetic brands.
Some of this has to do with the quality of the product line. She has always made products that have received high marks from the people that patronize her. This is very important when it comes to building a brand that no one has ever heard of.
The first impression means everything to customers that don’t have a lot of money to spend on things like makeup. It is something that is more of a desire. It is not something that people need to survive so people are naturally going to cut back in areas like this when money is tight. That is why it is so important for newcomers like Doe Deere to actually put forth something that is going to make their brand stand out.
Aside from breaking pass what was traditional and making her brand stand out, Doe Deere also had to define how she would reach her customer base. She has already avoided the magazines and television, so there was really only one route left. This was the Internet. Many people build websites and develop Facebook pages, but a lot of executives never maintain any of this. Doe Deere is a young woman who spends a considerable amount of time online. She has videos on YouTube and she constantly tweets about the various expansions of her Lime Crime brand.
All of her hard work, and her own marketing skills, has turned her into one to watch in 2016. She is certainly becoming a CEO that knows how to please customers, and she knows that keeping her customers in mind will result in higher profits. This is why many people are curious about what she’s doing next. They know that she has some new innovative tricks up her sleeves.