Craft in the City

Ryan Seacrest To Expand His Clothing Line In 2018

Ryan Seacrest is the host of Live with Kelly and Ryan, and On Air with Ryan Seacrest, a morning radio show, but perhaps he is most well known for hosting American Idol. Outside of the United States, the work he is more well known for happens behind the scenes, as he is the executive producer of 12 television shows, including Keeping Up With The Kardashians. He is an investor in the app Headspace and in Pinterest, and as a result of the career he built for himself and of his endorsements, sources within the industry note that he is earning more than $60 million a year.

Besides his media gigs, Ryan Seacrest also launched a fashion line and men’s skincare products. The suits that he wore while hosting American Idol were created by Christopher Bailey of Burberry fame, and he notes that wearing his suits gave him in part the comfort host a live show. As a result, Seacrest wanted to create something which provided people with the same sort of feeling, something that was accessible as far as price goes and that was made of great quality.

Macy’s is currently the exclusive partner of Ryan Seacrest Distinction, and Peerless Clothing International signed to produce suits, evening wear and sports coats. As far as accessories, such as belts and jewelry, Seacrest partnered with Randa, which is the largest men’s accessories manufacturer in the world. Ryan Seacrest Distinction was seen by Macy’s as an adventurous alternative to other brand lines, but still competitive as far as price and quality.

Despite the challenges that Macy’s is currently facing, Ryan Seacrest (@ryanseacrest) remains a loyal partner, noting that they try to stay in the lane of what they know how to do and what their partners know how to do. Exclusive collections, such as Seacrest’s play a valuable role.

His sportswear and tailored clothing collections are available at 150 Macy’s doors, and the dress shirts and accessories are available at more than 350 doors. Producer Ryan Seacrest’s goal for 2018 is to expand the distribution channels of Ryan Seacrest Distinction, through new partnerships. He notes that they try to make themselves accessible to the customer wherever they may be.

Official Facebook Account: facebook.com/ryanseacrest/

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