Craft in the City

Salvi Rafael Folch Viadero; the Trusted Hand Guiding Grupo Televisa’s Growth

     Media is big business in the 21st century. Not only is it used to inform and entertain;g it is also used to influence. One of the companies that have taken note of this fact is Grupo Televisa. The Mexican-based multimedia company has in the last few years repositioned itself to become the largest media player in the Spanish-speaking world. Among the great minds that have gotten the company to its current enviable position is Salvi Rafael Folch Viadero, the Chief Financial Officer.

Salvi Rafael Folch Viadero joined the company in 2002. In addition to being the Chief Financial Officer, he also has risen through the ranks to be a named one of the directors at Grupo Televisa. Before joining his current employer, he served as the Chief Executive Officer of Comercio Más SA de CV. Before being named the CEO, he had briefly worked as the organization’s CFO. He also previously served as the Vice President, Banking at National Banking and Securities Commission (CNBV).

The years of experience in executive positions have served Salvi Rafael Folch Viadero well at Grupo Televisa. His greatest successes at the company involve expanding its budget to allow for its continued expansion and growth seamlessly. Additionally, his keeping of the company’s finances stable has increased the media house’s overall trust among advertisers and audiences. It is this trust that justifies the innovative strategies taken by Grupo Televisa in the hope of growing even further.

There are certain unique traits that make Salvi Rafael Folch Viadero stand out from other executives in the Mexican media industry. He is quite the numbers guy is known for being extremely meticulous with his work. He is also quite organized and approachable, always maintaining an open door for clients and employees.

With Salvi Rafael Folch Viadero as CFO, Grupo Televisa has both a trusted employee and an irreplaceable asset.

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