Craft in the City

The New Direction For Papa John’s – Steve Ritchie

Entering a new era of unity, racism is absolutely unforgivable and looked down upon. Recently, Papa John’s has been removed from NFL’s official pizza due to constant accusation and reckless racial slurs during a conference call. After the incident, baseball has left too. They have removed Papa John’s logo from many marketing materials and advertisements.

The CEO of Papa John’s, Steve Ritchie, is leading the company into a positive direction. After Papa John’s received an extreme amount of negative attention from the public, serious action had to be taken in order to prevent anymore problems from arising. For the sake of the company’s survival, it was vital that Ritchie chose his words carefully while apologizing to the public. He wrote a remarkably heartfelt apology letter explaining how one persons actions should not represent an entire company of 120,000 hardworking employees and how empathetic he is to the situation. He focuses on how dedicated and driven the company is as a whole.

Ritchie is deeply apologetic towards anyone that had been offended or hurt. He intends to improve the company’s production by partnering with immensely skilled experts to help strengthen any weaknesses the company may face and enhance the strengths the company already has. Complete transparency will remove any misunderstandings and rumors that circle around in order to help rebuild any trust that has been lost. According to Ritchie, trust is very important.

In Steve Ritchie’s apology letter, he expressed many emotions. He showed the community his seriousness and empathy towards the situation. Most importantly, he expresses his vulnerability. Ritchie is taking the first step towards the healing process by reaching out and compassionately address the problem head on. It is always best to care during a really bad situation rather than just neglecting everything. This course of action is mending the relationship Papa John’s has with their customers. Any type of related behavior will not be tolerated and immediate dismissal will be the ultimate consequence. Many people would be torn if their favorite pizza place gets discontinued because of impulsive behavior. Thankfully, Steve Ritchie Papa Johns will indefinitely put Papa John’s back on the path to success.

Go to the website: bloomberg.com/profiles/people/17045820-steve-m-ritchie

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