Craft in the City

The Success of Adam Goldenberg

Adam Goldenberg has been passionate about being an entrepreneur since he was sixteen years old. He created Gamer’s Alliance Inc. in 1997, a successful advertising network of gaming sites. Adam Goldenberg sold Gamer’s Alliance Inc. in 1999 to Intermix Media, a parenting company of Myspace. After selling his advertising network of gaming sites, Goldenberg decided to join Intermix Media as its Vice President of Strategic Planning where he later became the Chief Operating Officer (COO). Adam Goldenberg became the youngest COO of a publicly traded company at the age of 20. In 2005 News Corp acquired Intermix Media for more than $650 million.

In 2006, Adam Goldenberg teamed up with Don Ressler to create a better way to launch new companies in today’s marketplace. They worked together to form Intelligent Beauty Inc., an internet brand incubator that operates businesses in the personal care, beauty and fashion spaces. Intelligent Beauty Inc. sells health and wellness, beauty, and fashion products online. Weight-loss products are also available as well as a variety of skin care products that include antioxidants, eye creams, fragrances, cosmetics, and sunscreens. Source: https://www.vbprofiles.com/people/adam-goldenberg-540345f3fccfb1045402ff96

Four years later, in 2010, JustFab was created. JustFab can be accessed online where its members can experience a unique shopping experience personalized by their fashion choices. By purchasing a monthly VIP membership, customers will receive access to plenty of stylish shoes and handbags, suggested to the customer’s individual style by celebrity stylists. All items are priced at a flat rate of $39.95 and come with free shipping. It is an incredible online store that appeals to all fashion lovers.

JustFab has gained a huge amount of success in just four years! In 2013 alone, JustFab raised $55 million in funding and also bought ShoeDazzle. The company has also been successful outside of the United States and continues to grow with new launches.

Adam Goldenberg is a successful entrepreneur because he believes in staying true to his business and doesn’t believe in pivoting. Goldenberg knows that the key to a successful business is to keep on track and knowing when to raise the right amount of capital at the right valuation.

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