Craft in the City

Whitney Wolfe: The Queen Bee of Bumble

In today’s tech-savvy world, dating apps are nothing new and they all seem to have to same concepts and features. Whitney Wolfe, however, has taken mobile-dating to an entirely different level with Bumble: the unique dating app that puts the power to swipe right in the hands of the women, empowering them to make the first move without looking desperate. Another creative and much-needed feature is a platonic version of the app called Bumble BFF where people can search for friends without the risk of creepy pick-up lines. Whitney Wolfe’s innovations don’t stop there, as the app is going to have a physical space tied to it. For just one month in New York City, Bumble is opening a pop-up location called the Hive where fans of the app can meet up, have a drink, and just chill out. Anyone can stop by for a date, to meet friends, the special fashion events that will be hosted for relationships, entrepreneurship, and mentoring.

The CEO impressive app, Whitney Wolfe, was born in Utah to parents that encouraged her to understand the world around her. With that understanding came the knowledge that some people needed help – and she was going to give it. After learning about the BP oil spill in 2010, she started selling bamboo tote bags to help out, and the business gained so much popularity, it even reached celebrities. Whitney Wolfe’s name was slowly getting bigger. She also traveled to Southeast Asia volunteer with orphanages. Wolfe took her passion to change he world and dived into technology.

She soon moved to L.A. and joined Hatch Labs, where Whitney Wolfe became a name associated with the launch of Tinder. After a controversial fallout in which Wolfe was the victim of sexual harassment by another co-founder, Wolfe left and created Bumble. She wanted to create a female-centered app to counter the sexism women always experience using other dating apps like Tinder.

The demand for a feminist dating app was evident: after just two years, the app had millions of users and is now the fourth top dating app.

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